The social identity model of deindividuation effects (or SIDE model) is a theory developed in Deindividuation theory was developed to explain the phenomenon that in crowds, people become capable of acts that rational individuals would not. This chapter challenges traditional models of deindividuation. These are based on the assumption that such factors as immersion in a group and anonymity lead . Reicher, S.D., Spears, R. and Postmes, T. () A Social Identity Model of Deindividuation Phenomena. European Review of Social Psychology, 6,

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A self-categorization theory pp.

European Review of Social Psychology, 6, ,odel In social identity research, the term de- personalization refers to a switch to a group level of self- 1 Background categorization in which self and others are seen in terms of their group identities.

Social Behavior and Personality: Deindividuated subjects are more eager to follow salient situational norms, either if they are pro or antisocial.

Social identity model of deindividuation effects – Wikipedia

This slcial rejected in phenomenx of the idea that self can be defined at various different levels including the categorical self as well as the personal self.

An individual can be identified in such a way that it promotes a more individuated person-perception or alternatively that it promotes a stronger social categorization. British Journal of Educational Technology, 33 1 This study was important to show how psychology could experimentally investigate group behavior, which had mostly been examined in studies by other areas, such as sociology e.

Substance-related health problems during rave parties in The Netherlands — It has become one of several theories examining technology that describe social effects of computer-mediated communication. Nebraska symposium on motivation Vol. Psychology Today7— Participants in the deindividuation condition tended to apply higher shock levels, whereas those in the individuation condition tended to choose lower shock levels.


Henri TajfelJohn C. These factors do not produce a loss ity towards a more powerful outgroup limits the degree of self as proposed by deindividuation theory.

Social identity model of deindividuation effects

When behaviors occur due to exposure to external attentional cues reducing private self-awarenessthis means that the individual is less aware of his or her internal state and is unable to regulate his or her actions.

Nathan Cohen 1 Estimated H-index: Attribution — You must give appropriate credit, provide a link to the license, and indicate if idnetity were made.

Rediscovering the social group: However, unlike deindividuation theory, SIDE takes account of the inter-group context within deincividuation identifiability and anonymity occur.

Pages with citations lacking titles Pages with citations having bare URLs Articles lacking in-text citations from October All articles lacking in-text citations All articles with unsourced statements Deindivoduation with unsourced statements from August Hence a social identity model of deindividuation SIDE is outlined. Psychological Bulletin, — For the members of the groups in the other condition, the experimenters emphasized the importance of individual responses in the research results.

Personality and Social Psychology Bulletin27, — The relation proposed by Diener and Wallbom between the reduction of socail and antinormative behavior was confirmed. The power of influence and the influence of power in virtual groups: University of Nebraska Press. Adapt — remix, transform, and build upon the material for any purpose, even commercially.

They investigated the role of gender perceptions in a CMC. Oc exploratory factor analysis of these questionnaires was conducted, resulting in the phemomena predicted factors, altered experience and self-awareness. Analyzing various groups and seeking to identify their norms are through surveys with members, for example may be useful in preventing events that may cause social disturbance. Psychological Bulletin,— Anonymity to those outside the group and reduced public self-awareness produced a statistically significant consistent and positive effect on antinormative behavior.

Therefore, when there is a larger number of other customers present and the attention of the salespeople is not focused on one individual, individuals would be more comfortable spending time in the store without feeling a commitment to buy something.


Journal of Business Research67— European Review of Social Psychology, 6, — Towards a sociological understanding of football hooliganism as a world phenomenon. This experiment offered an explanation for the process by which prosocial behavior may occur through deindividuation.

Computer-mediated communication and the reduction of prejudice: In both situations, group members transgress social norms that they may not transgress if they were alone. The participants were divided into two conditions: Exposure to internal attentional cues may increase private self-awareness, whereas exposure to external attentional cues may reduce it.

According to self-categorization theory[11] depersonalization makes perceptions of the outgroup more stereotypical. The myth of the madding crowd. Individuation, reason, and order versus deindividuation, impulse, and chaos Philip G. What occurs is an overlap of the more collective aspects of personality at the expense of the more individual aspects. According to him, deindividuation is influenced by the group, but it is essentially an intra-individual process.

When individuals are alone, they phennomena to behave differently than when phennomena are in groups.

A Social Identity Model of Deindividuation Phenomena

Effects of public and private self-awareness on deindividuation and aggression. University of Nebraska Press. However, even with this probability difference in inducing antinormative behaviors, the authors state that a reduction in both public and private self-awareness can lead to, for example, aggressive behavior.